Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising
FUSION, a suite of AI Agents, provides solutions for marketing, communications, and advertising challenges. It is available through a single subscription to Globant Enterprise AI. FUSION streamlines various marketing processes, from research to content creation and hyper-segmentation. It offers tools for managing media assets effectively. The platform aims to enhance marketing strategies and efficiency.
FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AI. From research and content creation to hyper-segmentation and media assets, FUSION streamlines the entire marketing funnel by combining human creativity with AI-driven efficiency to help brands scale with precision.
Leveraging Globant's recently launched AI Pods subscription model, FUSION enables organizations to unlock measurable outcomes while adapting to evolving business needs.
Globant FUSION Launch at Cannes Lions International Festival of Creativity
CANNES, France, June 18, 2025 — Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT's existing capabilities with the power of Globant Enterprise AI, the company's advanced AI accelerator platform, turning proven initiatives into scalable, intelligent solutions for CMOs and marketing teams.
In an era of exponential technological change, Globant FUSION was engineered to tackle real-world challenges across the entire brand journey, from strategic planning and content creation to campaign deployment and optimization. This suite redefines what AI can do for marketers by merging generative AI with measurable business outcomes.
"We're not just implementing AI, we're rethinking the entire marketing workflow through the lens of real-world problems," said Pepe Chamorro, Managing Director in Europe for Globant GUT. "Globant FUSION is the result of combining our creative DNA with Globant's AI leadership, enabling human experts and AI agents to collaborate in every phase of the process."
Key Features of Globant FUSION
Globant FUSION covers key marketing functions, centralizing all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts. AI Agents included in this signature suite are:
- Scale Ads: Where creativity meets performance
- Content: Content that works, because it's built for you
- Images: Creative freedom with brand precision
- Video: Video production, reimagined by AI
- Landing Pages: Unlimited landing pages tailored to every need
A group of selected clients is already engaging with this suite and the results are positive: +23% CTR improvement, 4x the number of assets created, 6x faster adaptations, and 3x reduction in production time.
Subscription Model and Benefits
To enhance flexibility and make AI savings tangible to customers, Globant FUSION runs on Globant's pioneering AI Pods model. This subscription-based approach lets marketing teams scale AI services according to actual demand—paying only for the complexity and volume of work performed. This ensures faster execution, more productivity, and real business value.
"With Globant FUSION, we're making AI truly useful for marketing—not just as a support tool, but as a driver of business scale," said José Llinares, Head of Strategy at Globant GUT Europe. "While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we're focused on developing specialized AI solutions designed to address the specific needs of the marketing industry."
About Globant GUT
Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We were named a Worldwide Leader in AI Services 2023 and a Worldwide Leader in CX Improvement Services 2020 by IDC MarketScape report.
Cannes Lions Awards GUT Buenos Aires, Agency of the Year 2023. TOP 10 Representative Vendor in the 2024 Gartner® Digital Agencies Report. Google Premier Partner Top 3% of Google's best partners worldwide 2024. Adweek's #1 GUT #1 Breakthrough Agency of the Year. EFFIE AWARDS GUT #1 Most Effective Independent Agency in the world by Effie Global Index 23'.
For more information about Globant, visit www.globant.com.