LAUNCHING TODAY: THE SALES DREAM LAB, A GROUNDBREAKING AI-DRIVEN SALES TRAINING PROGRAM
The Sales DREAM Lab offers a comprehensive approach to improving sales performance. It provides training, feedback, strategies, and support to help companies achieve success in various industries. The program is designed to drive results by guiding sales professionals through every step of the sales process. The official launch of the Sales DREAM Lab in Minneapolis marks the beginning of a new era in sales training and support. Companies can expect to see significant improvements in their sales outcomes with this innovative program.

The Sales DREAM Lab officially launches today, ushering in a cutting-edge, strategic approach to modern sales training that leverages purpose-built artificial intelligence (AI) to coach sales teams in a tailored, accessible way. The program combines skills building and personalized role-play practice scenarios with real-time feedback in a structured, comprehensive program that drives results.
Key Findings
Among the key findings from the new white paper, "The Future of Sales," are:
- 68% spend less than an hour a month practicing sales skills
- Nearly 70% are willing to role-play with an AI-powered avatar
- 59% cite generating leads or closing deals as top challenges to pursuing more sales training
- More than half say they want training focused on prospective strategies and communications skills
The Sales DREAM Lab helps companies fix their approach to sales overall, investing in their teams and ensuring their sellers have the support they need to succeed. The sales training program is a strategic approach powered by purpose-built AI that provides sellers with a fully customizable program that helps them navigate every step of the sales process.
Features of The Sales DREAM Lab
- A proven and unique sales curriculum
- Real-time feedback and coaching
- Structured programming for consistent practice
- Personalized role-playing scenarios
- Intuitive AI guidance
"Companies are investing in sales teams that should be revenue drivers, but too often these companies fail to provide their sellers with the support they need to succeed. The Sales DREAM Lab is a paradigm shift for sales training," said James Santy, founder of The Sales DREAM.
"Piloting The Sales DREAM Lab has been an incredible experience for us at J.B. Hunt. The tool is a total game changer and eye-opening to what the future of sales training can be. It's like having a coach on-demand for our team, anytime and anywhere," said Brooks Sunny, Business Development Manager at logistics and freight leader J.B. Hunt.
Accessibility
The Sales DREAM Lab is designed to be valuable to sellers interested in honing their skills at every level, from college students to seasoned professionals. It is accessible anywhere via our app or website, enabling sellers to log in for extended sessions or to quickly polish their pitch before heading into a meeting.
Learn more about The Sales DREAM Lab and how we unleash selling potential today at thesalesdream.com.
About The Sales DREAM
Founded by James Santy, a visionary leader and seasoned sales expert with over 20 years of experience in sales, operations, and leadership, The Sales DREAM is focused on providing a roadmap for transformational successes, equipping companies and sellers with the tools and support they need to consistently outperform the competition, exceed sales targets, and create lasting value for clients. Based on core values of Discipline, Reliability, Empathy, Authenticity, and Muscle, they offer a comprehensive range of sales training, coaching, and consulting services.
MEDIA CONTACT: Kaelan Richards, [email protected]
SOURCE: The Sales DREAM