Nurix AI Launches NuPlay, to Power Enterprise-Grade, Human-like Voice Agents

Leading Enterprises Gain 50% Efficiency Across Sales and Customer Support Using NuPlay's Low-latency Voice Agents

SAN FRANCISCO, June 17, 2025 /PRNewswire/ -- Nurix.ai, the agentic AI company transforming enterprise workflows, today announced NuPlay, an interactive voice AI platform built to transform how enterprises engage with customers, streamline operations, and bring cost savings to their businesses. The platform automates over 80% of customer inquiries while reducing support costs by more than 65%.

Challenges Faced by Enterprises

Enterprises across industries are grappling with growing customer expectations, high support costs, and the challenge of scaling their sales and service teams. Recent data shows that two-thirds of millennials expect real-time customer service, and three-quarters of all customers expect a consistent cross-channel service experience. Today's consumers require instant responses and seamless, human-like conversations with the brands they continually engage with and are loyal to.

NuPlay's Solution

Unlike narrowly focused voice bots, NuPlay is an enterprise-grade, action-oriented agent that connects deeply across internal workflows, such as CRM, ERP, and CCaaS tools, turning conversations into outcomes. Mukesh Bansal, founder and CEO of Nurix.AI, stated, "Most AI tools today generate conversations, largely over text; however, that's not how meaningful human-to-human interactions take place. People need to talk to each other to make decisions and execute them because they want to feel heard and understood. Customers seek meaningful interactions where they are truly listened to, and brands that prioritize scaling quality customer service are the ones that will build lasting loyalty."

Efficiency and Benefits of NuPlay

Nurix created NuPlay for voice-enabled workflows that drive faster resolutions, improve customer loyalty, and reduce operational costs. NuPlay delivers human-like voice interactions with short latency, ensuring direct conversations with customers feel natural and engaging. Product features include:

• Best in class interruption handling for complex calls
• Instantaneous customer resolution
• 99% accuracy with resolution activity
• Personality-driven agents to reflect brand tone and personas
• Action Taking across 300+ integrated enterprise software systems like CRM, booking, and support platforms

Success Stories

Leading enterprise companies gain efficiency and secure customer loyalty using NuPlay AI agents to facilitate over 250,000 customer conversations each month. Companies across various industries like retail, insurance, and financial services are implementing NuPlay voice agents at one third of the cost of typical workforce staffing, adding always-on support, solidifying customer satisfaction, and brand loyalty.

A Nurix customer stated: "With NuPlay handling over 60,000 calls each month, the AI agent is leading human-like conversations tailored to each customer's profile. The scalability and traceability of these voice agents have not only improved our conversation quality but also 10% additional in cross-sell opportunities; it's a true revenue driver."

HONESTAI ANALYSIS

The launch of NuPlay follows Nurix.ai's recent $27 million funding round led by General Catalyst and Accel. Over the past six months, the company has grown 5x quarter on quarter, rapidly scaling its customer base in the US, demonstrating market demand and the scalability of its solutions. NuPlay is generally available today.

About Nurix.ai

Nurix.ai is the agentic AI company transforming enterprise workflows through AI-driven customer engagement solutions, empowering businesses to deliver highly personalized experiences. The company is backed by top venture capital firms, including General Catalyst and Accel, and works with global enterprise customers such as AllFly, First Mid Insurance, and Super.Money. Nurix.ai is committed to maintaining the highest standards of data integrity, accuracy, and ethical deployment through its SOC 2, GDPR, HIPAA, and ISO compliance. Led by visionary entrepreneur Mukesh Bansal, founder of Myntra and Curefit, Nurix.ai is shaping the future of customer experience at the intersection of AI efficiency and the human touch.

SOURCE: Nurix